A feature of the Edinburgh Fringe that I always take notice of is the army of the flyer distributors that inhabit the Royal Mile around where the preview stages sit. There’s is the unsung task of persuading/cajoling/jollying along the passing punters to come and see their show.
It can’t be an easy job amongst the cut and thrust of the Fringe, trying to do the best 30 second elevator pitch to a passing, multilingual crowd who are probably already in a state of overwhelmed-ness with the mad confection that is the city of Edinburgh and it’s architectural glories, the Festival and the Fringe all bursting out at their senses.
Yet still they hammer away, selling their show. It’s fascinating to see the various techniques on show. From almost total disinterest, through warm eye contact/ lets be buddies. To impressive levels of mania. I know they work as I have a collection of flyers from past visits that are earmarked to be pasted onto my office door as a memento and an inspiration.
So the next time you’re at the fringe, spare a thought for the not so silent army dogging your every step waving brightly coloured pieces of paper at you, they come in peace, they only need you for an hour or so.